Reflections of a Green Business Pioneer, a Lecture by Yvon Chouinard

The UCLA Institute of the Environment held an interview (more like a lecture) with Yvon Chouinard - the founder of Patagonia, and also Chouinard Equipment (which became Black Diamond Equipment).

The interview is about all kinds of things and he shares some excellent stories about starting up his equipment company and Patagonia.

Part 1:

Part 2: http://www.youtube.com/watch?v=4w30d87Dsoc&feature=relmfu

Part 3: http://www.youtube.com/watch?v=fH21aUH4NbY&feature=related

Part 4: http://www.youtube.com/watch?v=U-C98EiYMi8&feature=relmfu

Part 5: http://www.youtube.com/watch?v=XoC0p6YRULI&feature=relmfu